Direct Mail Advertising Cost Estimates For San Diego
Prisur G asked:
Direct mail is one of the cost-effective ways to reach local customers. Unlike other mass advertising medium such as radio or television, direct mail can be more targeted based on various parameters such as income-level, ethnic groups,. consumer versus business population etc.
Direct mail vendors provide valuable services such as graphic design services, printing, list acquisition and mailing. With their help, you can quickly get your offer into customers’ hands without laboring through time-consuming tasks such as stuffing envelopes, labeling, and addressing. Vendors can also help you design an attractive direct mail piece, tailor your messaging to prompt responses, and obtain deep discounts on postage. There are different types of direct mails to choose from – postcards, mailers, brochures, newsletters, catalogs, self mailers, snap mailers etc. The cost of direct mail depends on the size, number of addresses and type of mailing. Postage is the biggest expense that could cost anywhere between $0. 25 – $42 depending on size and weight. The mailing lists can also be targeted such as certain income level, businesses vs consumers, zipcodes etc.
Estimated cost per postcard:
Postcard: $0. 03 – $0. 05
Mailing Fee: $0. 04- $0. 06
Postage: $0. 26
List Fee: $0. 05 – $0. 07
Estimated Total: $0. 39 – $. 50
Cost estimate uses full-color postcards with first-class postage. Apart from printing and mailing expenses, graphic design costs are additional which typically costs $75 -$100 per hour. However there are many good web resources such as VistaPrint. com that provides design templates. Including pre-paid envelopes will result in additional costs.
Following table provides cost estimates for a standard postcard for some top 10 cities in San Diego county by population,
City……. Households……. Cost Estimate
SAN DIEGO……. 487,775……. $156,088
CHULA VISTA……. 75,123……. $26,293
OCEANSIDE……. 61,113……. $21,390
ESCONDIDO……. 45,994……. $17,478
CARLSBAD……. 40,417……. $15,358
EL CAJON……. 34,593……. $13,145
VISTA……. 29,794……. $11,620
SAN MARCOS……. 26,312……. $10,262
SPRING VALLEY……. 21,673……. $8,452
There are many direct mail providers in San Diego city and the neighboring cities.
Vistaprint Coupons 2011
Direct mail is one of the cost-effective ways to reach local customers. Unlike other mass advertising medium such as radio or television, direct mail can be more targeted based on various parameters such as income-level, ethnic groups,. consumer versus business population etc.
Direct mail vendors provide valuable services such as graphic design services, printing, list acquisition and mailing. With their help, you can quickly get your offer into customers’ hands without laboring through time-consuming tasks such as stuffing envelopes, labeling, and addressing. Vendors can also help you design an attractive direct mail piece, tailor your messaging to prompt responses, and obtain deep discounts on postage. There are different types of direct mails to choose from – postcards, mailers, brochures, newsletters, catalogs, self mailers, snap mailers etc. The cost of direct mail depends on the size, number of addresses and type of mailing. Postage is the biggest expense that could cost anywhere between $0. 25 – $42 depending on size and weight. The mailing lists can also be targeted such as certain income level, businesses vs consumers, zipcodes etc.
Estimated cost per postcard:
Postcard: $0. 03 – $0. 05
Mailing Fee: $0. 04- $0. 06
Postage: $0. 26
List Fee: $0. 05 – $0. 07
Estimated Total: $0. 39 – $. 50
Cost estimate uses full-color postcards with first-class postage. Apart from printing and mailing expenses, graphic design costs are additional which typically costs $75 -$100 per hour. However there are many good web resources such as VistaPrint. com that provides design templates. Including pre-paid envelopes will result in additional costs.
Following table provides cost estimates for a standard postcard for some top 10 cities in San Diego county by population,
City……. Households……. Cost Estimate
SAN DIEGO……. 487,775……. $156,088
CHULA VISTA……. 75,123……. $26,293
OCEANSIDE……. 61,113……. $21,390
ESCONDIDO……. 45,994……. $17,478
CARLSBAD……. 40,417……. $15,358
EL CAJON……. 34,593……. $13,145
VISTA……. 29,794……. $11,620
SAN MARCOS……. 26,312……. $10,262
SPRING VALLEY……. 21,673……. $8,452
There are many direct mail providers in San Diego city and the neighboring cities.
Vistaprint Coupons 2011
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