Wendy Coad asked:




For Conferences, Corporate Events and Health Fairs

When building a reflexology practice, events are a great way to hone your skills and build your client base.

Offer your wonderful reflexology skills at a Conference, a Corporate Event or a Health Fair.

There are plenty of people at the event who will want your service, but you’ll be wasting time if you don’t plan ahead.

Early in my career, I did lots of these events, and I still have a handful of clients who have come to see me ever since.

It took me a lot of trial and error before I came up with the checklist I’m going to share with you here. If you forget any of these items, you do so at your own peril.

I gathered all the materials I needed and kept them in a “kit” by my door.

When the phone would ring, I’d just need to know the time and location. And, then when I was about to leave for the event, I’d grab my case knowing that I hadn’t forgotten anything.

First, you need to talk to the event organizers to find out what they want you to do, whether it’s: 10 minute, 15 minute or 30 minute (etc.) sessions. Find out how long you’ll be working that day and then divide the session minutes by the length of the day and that’s the maximum number of sessions you can do.

Rest up the night before, it might be a long day.

Here’s my fail-safe “event check list”:

1. Fill a small pump bottle with your favorite lotion – no need to take the jumbo size – unless you’re working on a small army.

2. Take a set of rubber or latex gloves – the kind you can get at the drugstore – and put as many pairs as you think you’ll have sessions. You’ll need the gloves if there’s no hand washing facilities nearby. There will always be a bathroom, but sometimes it’s so far away, you won’t have time for a hand washing break between each guest.

3. Have hand sanitizer in your pack. There are times when you’ll want to use it, so have a small bottle ready.

4. Bring your business cards! Oh, how many times did I go without them? Too many. And, I would kick myself all the way home. You can print your own with on “Avery Business Card” paper (you can buy at any office supply store like Staples). Or, you can go to vistaprint.com and get 250 business cards for free. Just make sure you order these at least a week in advance… rush orders costly.

5. Have a sign in sheet. This is maybe the most important thing you pack! You want people to sign in so that, with permission, you can contact them. How do you get permission? Ask them. Tell them to call you if they have any questions or tell them “I’ll give you a call or send you a card with some reflexology follow up information… if that’s okay?”

6. Have some tissues and/or paper towels handy. You never know when you’ll need to clean up a lotion spill, or remove some “sock bunnies” from the toes, or blow your nose. You might even offer a tissue to your client if your fabulous “sinus magic” techniques produce the desired effects.

7. Have a pillow-board or a small “boogie-board” (the small version of the kind of foam board you use for floating in the swimming pool). You’ll need something to put over your knees – to support the feet – unless you want to lug a big table or chair there and back.

8. Carry a clip board and some pens. Make it easy for them to give you their contact information or for you to gather notes for your memoirs.

9. Have your schedule ready for additional sessions. It’s always easier to book the next session at the end of the last one, rather than wait for a call. (And remember, now’s the time to tell them what your cancellation policy is).

10. Don’t forget to bring some gift certificates. One year I did more business with gift certificates than with follow-ups. Mention the next significant holiday…

Reflexology at Conferences and Events opens doors of opportunity, helps you get more publicity and don’t forget to bring gift certificates for people to buy for the holidays – the perfect client gift. Not to mention that you’ll be bringing reflexology and holistic health further into the world.

Wendy Coad 2008.

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Frank Lugo asked:




The first thing to do is identify your niche and market your business to them. If you are into Fashion shoots, advertise to Girls with this interests, If you are into sports, advertise to dudes! See my point?

Step one:
Get Advertising Material, such as Business cards, Flyers, Posters, Brochures and of course a WEBSITE!! ( be careful, advertising material could get very expensive)

Step two:
Word of mouth is by far the best and cheapest way to advertise, get your family members and friends involved they will help and some times it will be all you need.

Step three:
Offer FREE stuff, this always works! FREE shoots, once a month. If they like what you do, they will be talking to everyone about you and your services.
Free shoots yes but you get to charge for the prints and for any editing!!

Step Four:
Post your business cards or flyers on as many places as possible: Starbucks and Walmart boards, Schools and Laundry Rooms.

Step FIVE:
Start all over again, endless marketing is the key for a successful business.

Tips:
You can get your advertising material by using different online resources such as: http://www.vistaprint.com, you can sign in for the newsletter and they will send you emails with special offers for FREE stuff, just pay shipping and handling, and this is no affiliate crap!! I am just a very happy customer! give it a try.

Google is another great source and of course if you want to invest a bit more… YELLOW PAGES, i have gotten a bunch of business from this last one.

Car magnets on your door, flyers to everyone you talk to and special offers to attract customers is another way to stay alive!

Keep it up, you will succeed!

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Mary Thomson asked:




Majority of the people in this world are business men; still all won’t be successful. Why does this happen? After a detailed observation you can notice the fact that their sales don’t reach the audience effectively; they undergo a failure in striking the strings of users thoughts; basically because of poor marketing. Your talents may be affluent and your dedication tremendous yet this won’t blaze the trail. For the promotion of your enterprise effective marketing is inevitable. Now you may be worrying about the expense. Fund raising is an important aspect of marketing you may be following and believing this principle; but it is high time you forget this principle.

Internet is capable of extending you abundance support in your introduction that is your marketing. VistaPrint is a reliable tag which you can pursue. You may be regularly in need of business cards, stationery gadgets, letter heads, brochures and invitation cards; obviously the conventional methods will rob you with a great amount of money despite of its quality or variety. Why won’t you take a different path a deviation from the ordinary techniques? This decision is going to shower upon you excessively.

In spite of all of this VistaPrint allows you to project your own artistic talent or to explore your creativity. Simply design your brochure, business cards, letter heads, marriage invitation card, birth day card or thank you card post it and order it on the official website of VistaPrint and you will be rewarded with fine quality, affordability, hoards of surprises and VistaPrint coupon cards all these in a comfortable zone. Again you can procure rubber stamps; soft ware’s for localized websites, unique printing facilities, order receiving and integrated processing technologies. VistaPrint Coupon Cards are the tickets for convenience and discount.

Hardly anybody rejects this opinion it makes your shopping easy at VistaPrint and reduces your advertising fee and tensions. Thus VistaPrint Coupon Cards are not different from a saving account, isn’t?
Even if you are a new comer in this field there is nothing to worry about. The company’s customer relations are very pleasing and encouraging. After all it’s a fun, you will get everything you wanted from the official website whether it is graphic designs, custom designs or the data pertaining to it. Definitely you can avail the graphic designing tools and portray your picture; otherwise go for the selection from more than 70’000 ready-made images. Isn’t it amazing?

VistaPrint has dropped its branches all over the world and its users too lays in the nooks and corners of our globe. VistaPrint is the brain child of Robert Kean; who realized the hurdles and troubles which the micro businessmen and consumers faced with the traditional printing method. Keane identified the need for a brisk and high volume printing which will directly stoop the expense of printing and design. His remarkable innovation has proved a boon to more than thirty millions of its users. The technology imparted equipped them to produce huge numbers in a short run. In deed this technique saves a lot of money.

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Carlos Hernandez asked:




90 percent of all Americans have less than perfect credit. Most people do not know how much bad credit affects their lives everyday. Bad credit prevents many people from living where they want to live, driving the car they want to drive, and working where they want to work. Bad credit is a big problem because a large percentage of the population is not educated about their credit. The lack of knowledge leaves the door open for a great opportunity to help the community, and make an amazing income. All it takes to start your own credit repair business is a little know how.

Starting a credit repair business is not as complicated or expensive as you may think. First, you must research all state and federal law governing the credit repair business profession. Most states have few regulations because federal law, namely the Credit Repair Organizations Act, has strict congressional standards of practice for a credit repair business. You will need a business license for the county and city your business is located in. You will also need business cards, which you can find for free at http://www.vistaprint.com. You will also need a smart advertising plan, which will be your biggest expense. This business can be done from home on a part time basis. All you need is a computer. This saves the expense of office space.

Finding clients for your credit repair business is one of the easier tasks. Friends, family and co-workers will be your first source of clients. Real estate professionals are also a big source of quality referrals. Realtors and Mortgage Brokers come across lots of clients who have less than perfect credit. These clients desperately want to buy their own property, so they are great candidates for your services. Car dealerships, and any other kind of business that deals with financing can also be ideal sources of referrals, but you must approach them in the correct manner. This is something I learned the hard way.

Repairing a clients’ credit is all about knowledge of the laws and knowing how to deal with creditors, collection agencies, and credit bureaus. The process of removing negative and erroneous items from a credit report is a very cut and dry process, but knowing how to correspond with the credit bureaus is a very delicate process. You must know exactly what you are doing, because a mistake during this process can cause lots of damage to your client’s credit profile.

The billing process for a credit repair business is simple. I charge my clients a set up fee of $99. I collect this fee upfront, before any work is done. I also have each client sign a 12 month contract at $30 per month. The contract is worth $360, 12 months times $30 per month. I sell this contract to a factoring company. They pay me 80% of the contract, or $288 upfront, so I can keep a positive cash flow for advertising and other expenses that come up. The factoring company takes care of all the billing tasks. The clients pay them directly. Awesome deal!!!!!!!

The credit repair business is booming. Learning how to start a credit repair business has been a hot topic in many online blogs and message boards. Starting a credit repair business is a great way to go if you are looking to start a successful business with a limited budget.

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Nicole Allard asked:




Many people are catching onto this increasingly popular business. You simply buy items for very little and sell them for what they are really worth, thereby making a profit. For example, you visit a thrift store and find a perfectly fine pair of shoes that are trendy and beautiful. You take them home, clean them up, take a nice picture of them, and sell them online for $40.00. And you only paid $4.00 for them! That’s a $36.00 net profit.

Where to Find Cheap Items:

1. Local thrift stores and shops

2. eBay, Amazon, Yahoo, and other online auction web sites

3. Yard and garage sales

4. Outlet stores

5. Get on the outlet store mailing lists to get instantly notified when there’s a sale!

What to Look For:

You need to search out products that are sell able- something people will want to buy. Something that they will see as a bargain even though you are making a nice profit! The items could be a variety of things. It’s only limited by your imagination. You could find clothing, shoes, toys, entertainment items, books, games, and more. The list is endless. You want to find very inexpensive items that don’t have any wear and tear (or very little), nothing missing (unless you can properly fix it), and nothing broken. You might even find furniture, washers, dryers, and other large items that will bring in more cash.

Where to Sell These Items:

You need to run ads online to sell your items. I say online, because there are many web sites where you can place ads for free. Some, however, will charge a fee, such as eBay. Amazon is great because they only charge you a fee if you sell the item. eBay charges you no matter what.

Here are some places to begin placing ads:

1. Penny Saver

2. Craig’s List

3. eBay

4. Amazon

5. Yahoo

Start shopping and selling today! You could really turn this into so much more by marketing your business as well!

For even more marketing -

You will need some snappy business cards and flyers ready. Scatter them around your local stores where people will see them. You could also have brochures that list all of your classes, what they are all about, and the fees associated with them. Vistaprint has some free marketing materials for first time customers at http://www.vistaprint.com

A web site could be a great marketing tool for you as well. Get the word out by talking to other people interested in used products in various forums. Create a newsletter about what you do that anyone could sign up for. Make sure you make it clear on your website that the information you offer is for beginners, or those learning. Those are the people you want there, because those could turn into your customers. You could also create online classes where you send lessons to your students via email on a regular basis, and offer one-on-one help via email and/or phone. You could teach them how to do what you do! There are many possibilities for profits when teaching meditation classes. Brainstorm, and figure out which way of teaching would be best for you and your students!

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Lee Lister asked:




You’ve got your new business, you are raring to go but you need customers. Unfortunately you don’t have a large budget, so what do you do?

Well the answer is foot leather, but first of all you need to be prepared. You will need some samples of your goods, if that is not possible take some good graphics or a prototype, whichever is relevant. Next you will need your sales pack. This should be a brochure or a folder containing your business, product and service details, some great pictures and your terms of service. Don’t forget to include your contact details as well as your web site address. On your web site you can have fuller details as well as a way to order or pay for the items. Lastly you will need either/and business cards and postcards. You can get both of these from a good printer or companies such as vistaprint or cafepress.

Now for the foot leather, here’s a way to go about it:

o Research: Use the internet, yellow pages, library, local magazines etc.
o Plan: List your potential customers and decide how many you will visit a month.
o List: Set up a weekly list.
o Contact: Contact the relevant person by phone if possible. Send them your sales pack and a sample of your goods. Ask for a meeting to discuss matters. Use a script if it helps.
o Confirm: The receipt of the sales pack and ask for a meeting if you don’t have one already.
o Meet: Take samples, go into your sales talk and ask for an order.

Now you need to spread the word about your business. Take those postcards and business cards. Leave the business cards in as many places as possible. Find areas where people hang around a lot such as car repair shops, take out shops, clubs etc. Ask if you can leave your business cards there. Many people will agree, especially if you offer to take theirs in exchange. Now pin your postcards wherever you are allowed to. One car wash company run by Lance Winslow became made him a very your millionaire using just this format. If your cards are seen everywhere this is a testimony to your company and people start to think there must be something about you that everyone seems to be promoting you. Also marketing is about creating a memory about your company. Good luck.

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Lisa A Mason asked:




I get a lot of questions from other writers who want to know how to improve their writing, market their writing better or promote their content and their business.

Here’s a recent question:

“I’m from a very small town, don’t know many people. What can I do to promote myself? I’m working hard on Twitter, Facebook, MySpace and several other sites. I have a blog etc…. What is the best way to get views?”

This is a commonly asked question and the first thing I will say is that you’re starting on the right track for sure. Social networking is being used by many businesses today, small and large, to get the word out about what they do. Writers can do the same thing. I would look into whether or not you’re using these services to their full potential. If you’re not sure, I can explain further.

Blogs are another great way to promote yourself as a writer. If you don’t have your own website or can’t afford one right now, a blog can be a good alternative. If you already have a website, combining the blog and website can increase your web presence. You can post your articles here and send traffic to the sites where you publish your articles.

The Internet gives you a chance to market yourself no matter what sized town you come from or how many people you know. You don’t have to be limited by where you live. However, if you want to market yourself locally, there are some ways you can do this as well.

My first piece of advice is to get some business cards. There are websites like VistaPrint where you can get them free or very low priced. You can also buy business card papers for your printer and create your own at home. Word of mouth advertising will go a long way and business cards and printed flyers can help as well.

You might also consider taking out a small add in the local phone book or even the occasional ad in the newspaper so people are aware of what you can do and how they can reach you. You can also volunteer your services to non-profit organizations. This is a great way to increase?your portfolio while also spreading word of what you can do.

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Frank Lugo asked:




OK, lets say you have everything it takes to run your own business, you got a good idea or service, and you think there is a market for it… NOW the hard part, advertise it!! Advertising can be very expensive and in a heartbeat you could be spending a lot, but a lot of money without knowing. Here are some tips and ideas to advertise for free.

First step is to develop a STORY. What is it that makes your REMARKABLE? different and above all UNIQUE?
What niche are you going to target? You need to have an answer to all this questions before you begin advertising!

Social networking:
Open accounts on Facebook, Twitter, Hi5, MySpace and any other social network. Invite friends and family members to this mini sites and let them know about your ideas! They will be happy to help and as long as they talk to ONE of their friends about your company is worthy to have them on your side.

Print media:
Go to vistaprint.com and get a bunch of FREE stuff, Business cards, Brochures, Flyers, Postcards, Notepads, Rubber-stamps, and much more! No affiliate, just a very happy customer.

Ok you got your print material… Get out and bring business cards and flyers with you. Go to Walmart, Starbucks and Schools, post a flyer on their boards at the entrance and talk to as many as you can, don’t forget to give them a business card.

You will need a website:
Go to webs.com, they have FREE websites, build one and generate traffic, convert them into clients and you will be making money in no time.

Yahoo is also a good place to begin, they also have mini sites and I believe the yearly rate is less than $15

Have some FREE samples of your work with your signature… Let’s say your are photographer, give FREE wallet pictures with your signature. Be sure that proud parents will be your FREE advertisers.

TIPS

* You ca n invest some money on shirts and give them to clients, the will be walking catalogues.
* Move your FREE line, give out something for FREE but require a complementary purchase: Free Photo shoot with your purchase of Prints!

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D D Mosley asked:




An entrepreneur should not go broke starting a business. Make sure you buy only the essentials for your business. Look for deals and discounts wherever possible. This is a list of expenses may apply to your home business

Legal fees -Local business licenses and trademarks. Do your research and find what licenses are required for your business type. Register your business name. You may also consider trademarking.

Website and Logo- If you are not a designer, hire a professional. Your website and logo attract customers and represent your image. Do your research. Get quotes from a few web designers.

Advertising – Use social media in the beginning to keep costs down (Twitter, Facebook, MySpace…). Do an internet search for free online ads. Tell family and friends. Make flyers and business cards or use http://www.vistaprint.com. They sell a range of low-cost advertising and promotional products for business and personal use. The company also provides some products for free.

Office supplies- Purchase the basics such as pens, computer paper, paper clips and even file folders to keep records organized.

Accounting- It is imperative you keep accounting and tax information in order. Accountants make sure your business starts out in a good financial position. Consult a professional before you launch. Check out http://www.yoursimplebookkeeper.com. The company provides affordable virtual bookkeeping and accounting services for small businesses.

Cash is the last key. Make sure you have money in savings for unexpected expenses. A successful business woman will have all of these in place.

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Chan Peng Joon asked:




You may have seen this term used in conjunction with political campaigns, and in fact that’s one of the most common reasons to employ canvassing. However, this technique can also be used effectively for guerrilla marketing.

What is it?

Canvassing refers to advertising that reaches out to a group of target consumers, usually in the same geographic location, on an individual level. A simple example of a canvassing campaign would be a new pizza place sending its employees out with stacks of flyers, to be left on or under as many doors in their delivery area as possible.

Other canvassing techniques include:

Door to door introductions (think Jehovah’s Witness here). Parking lot flyer distribution. Sidewalk or mall sampling. Telephone campaigns.
How do you do it?

Though there is some monetary expense involved in most canvassing campaigns (usually to print the materials you plan to distribute), this type of marketing can be both inexpensive and effective. There are three stages to a successful canvassing campaign: planning, preparation, and distribution.

Planning: This, of course, is the most important. You have to plan the materials themselves, and you also have to determine the distribution area or method that will be most effective for you and your business.

For a local business, you will of course be interested in canvassing locally. You can distribute flyers door to door (be sure to check your area laws before you start passing out material this way), hang them on community bulletin boards or telephone poles (again, check with local ordinances here), or plan an area mailing campaign.

You can also make arrangements with other local businesses to hand out your materials (flyers, business cards, brochures, and bookmarks, to name a few) in exchange for advertising for them. If you have materials available, be sure to stay alert in regards to community events that may attract your target market.

If your business is primarily online, your canvassing area will consist of websites and forums your target customers frequent, as well as individual e-mails. Be sure to do your research and have a list of these places, along with the methods you can use to attract interest there (banner ads, forum memberships, guest blogging, articles, newsletters, and the like).

When planning your materials, make sure you spend some time getting them as attractive and interesting as possible. Comb your wording for spelling and grammatical errors — not only can these make for a bad first impression to customers, but they can also end up with some unintended consequences. As an extreme example, imagine what would happen if the Motel Six chain missed a typo, and launched an advertising campaign for Motel ***!

Your mistakes may not be as outrageous, but if you make a mistake in your advertising materials, your customers will be more likely to remember you for your mistakes than the quality of your products or services.

Also, make sure your material is exciting and compelling. Remember your USP? Take the aspect of your business that sets it apart from your competitors and emphasize it in your marketing copy. If you can come up with a catchy phrase or slogan, a recognizable icon, or a fun play on words that describes your business, this short and sweet message can go a long way on your materials.

Preparation: Once you’ve decided on your materials, you have to create them. If you are sending out a small batch of flyers, business cards, or brochures, you may be able to make them yourself with a high-quality printer. A commercial printer is usually more economical for larger quantities. Places like Staples and Kinko’s have become more affordable than ever, and there are several competitive online companies like VistaPrint.com to choose from as well.

You will need to supply the printer with a file to print from. With the proliferation of desktop publishing software, you will likely be able to design the materials yourself. However, be sure to invest a lot of time and make it a professional presentation. If you don’t feel confident in creating great-looking and sounding promotional material, you may want to consider hiring a freelance designer or copywriter — you’ll pay a one-time price for material you can use over and over.

Distribution: This refers to actually getting the material to your customers. You can distribute flyers yourself, or enlist volunteers to help. Volunteers, partners, or anyone who’s willing to spend some time helping you promote may be willing to stand in high-traffic areas like malls or transportation terminals and hand out your material.

You may be mailing out your materials, in which case your distribution involves a trip to the post office. If you’re partnering with another local business, you’ll simply have to drop off a stack of materials with them.

If you plan an online canvassing campaign, it’s a good idea to try and coordinate the various venues and have them hit within the same time frame. Multiple banners, ads, articles, forum posts, blog entries, and e-mails that reach your target audience more than once will help to reinforce your business in their minds, and help them remember you the next time they need your product or service.

Summary

Canvassing is any marketing method that reaches multiple consumers on an individual basis There are many forms of canvassing, including flyer and brochure distribution, sampling, telephone or door-to-door marketing, and online campaigns Canvassing is most effective when you have researched your target market demographic and can access a number of them in the same area Other businesses make excellent canvassing partners, since you can reach all of their customers without much effort Canvassing relies on a strong message and well-written material to achieve results Distribution, the final step of canvassing, can take place in person, online, or through a third party

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