Terry Minyard asked:




The first thing I did was go to Vistaprint and get some business cards made. The best thing about Vistaprint is it’s free. They will send you 250 basic business cards. Great idea if you’re just getting started. All you pay is shipping. It is much more professional to have a business card. Potential clients will take you much more seriously if you have one. There’s really no excuse not to do it, so do it!

The second, and perhaps most important thing I want to mention is to get a website. I can’t stress enough how important this is. Simply go to Godaddy or any other webhost and register domain. Try to get a domain that is a perfect match for your business’ name. Also, make sure the domain is a.com,.org, or.net. These look the most professional. If you want to save a little money you can make a site yourself using an HTML editor. I use Sitespinner, which costs about $50, but there are free ones available you can try if you looking to save a few bucks. When its time to upload your site and you need help, just call your webhost and they should be able to help. Although GoDaddy has some limitations as far as hosting, their customer service is fantastic and I would recommend them if your just starting out. Also, if you want to have it done, you can find a freelancer easily in your area by going to Craigslist. In you local city, go to services>computer and you should find someone there. Tip: You shouldn’t have to pay more than $100 to have simple 10 or 12 page site created.

You also want to look nice if you plan on marketing your business. You shouldn’t have to pay more than a couple hundred dollars for a nice, professional looking outfit. If you want to be taken seriously, this is really important. Think about it. Would you buy from someone who looked like a hobo?

Finally, I would suggest practicing what you are going to say when you finally land that meeting. Practice your pitch in front of a group of people if you can, that way it won’t be as nerve racking during the real thing. Get feedback and improve on your weaknesses before the actual meeting.

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Heather Dominick asked:




Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.

There isn’t anything that bugs me more than getting a business card and not being able to tell what the person does when I look at. It just seems like such a waste of: time, money, paper, energy (theirs that went into creating it and mine trying to remember who they are), and it does nothing to support the bringing about of more business.

Blah.

So if your business card just says your name, phone number, and website, it’s time for us to amp it up!

And another thing, if your business card matches your branding that’s great, but that does NOT need to be the first priority. I have never, ever, ever heard of ANYONE saying, “Oh, I couldn’t hire that person because their business card just didn’t match the rest of their branding. It’s really too bad.” Holding yourself back from networking or using your business card in any way because it does not “match,” is speaking more to an inner block that’s operating for you than anything else. This is an excuse. So let’s shift this energy from excuse to execution and look at ways this card will work marketing magic for you, ok?

All that matters is that your business card serves as an attractor factor to your ideal client. Sometimes all you get is that one, quick opportunity to ‘speak’ to your ideal client. I would highly recommend you make it compelling. Simple as that.

Here are some ways to have your business card speak (and work marketing magic) for you:

* Be sure your title speaks about what you do.

* Ask a compelling question that speaks directly to your ideal client.

* Dare to use the words: You, Your, You’re and the like on your card.

* TELL the reader to go to your website.

* TELL the reader what they’ll get when they get there.

* TELL them it will be for free.

* Use the back of the card.

* Use embossed print (make it PHYSICALLY stand out).

* Assure the reader that you can solve their problem, e.g. ‘you can,’ ‘guaranteed,’ ‘promise,’ ‘be assured,’ etc.

Want to know a secret? I haven’t once had a professional business card made! That’s right. Want to know another? I’m in love with and addicted to vistaprint. The reason? Their products are of good quality (some better than others) and affordable, so I can change my business card ANYTIME I want without a major ordeal or expense and, oh, trust me, I have. So should you, because as an Entrepreneur you are always tweaking. I also like this service because I can do the creating myself and really fuse the card with my Core Value Offer energy while creating it.

Call To Action:

Take your business card in your hand.

Look at it.

Does it truly speak of YOU and all the uniqueness that you offer in your business? Does it look different from all the other cards out there or the same?

Now, how do you FEEL when you look at your card? Do you feel the energy of your business’ Core Value Offer?

Do you feel proud when you hand someone your card or do you instantly apologize?

Make whatever changes you need to make to this simple, highly effective marketing tool, so every time you hand your card to someone your heart sings with the joy that is your business and then let that energy jump-start every ideal client match.

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