Fix Your Broken Local Advertising Strategy Or Die
Todd Temaat asked:
Local Customers Are Searching For You…Can They Find You?
According to AdOlogy and VistaPrint studies completed in 2009, it’s highly likely you don’t have a website for your small business. They found that between 46% and 62% of small businesses don’t have websites as part of their local internet advertising strategy. Most of the business owners interviewed said they either didn’t have enough time or enough money to devote to new internet advertising even though they realized how important it was.
If you’re part of this group, you undoubtedly recognize the importance of showing up in search results when your customers search for you. Otherwise, you wouldn’t be reading this article. And I’ve got good news for you. Showing up in internet search results and working your way to the top for specific keywords is easier now than it’s been in the past.
You Don’t Need A Website To Be Found On The Internet!
And you don’t even need a website! Although having an effective website will drastically increase your conversions, reduce repetitive customer service inquiries, and help you build a relationship with your target local audience, it isn’t an absolute necessity.
In the past, it’s been very hard and somewhat expensive to localize your internet advertising. But now all your have to do is list your business in Google Places (used to be called Google Local Business Center), Bing Local, and Yahoo! Local. And there’s a good chance these sites already have a listing for you. If so, all you need to do is ‘claim’ your listing, make sure everything is correct, and add pictures and other details to your profile.
All in all, in a matter of a few hours, you can have completed profiles that will give your customers accurate information about your business, what you sell, your store hours, your service areas, and more. In addition, by using choosing the words you use in your business name, business categories, and product descriptions carefully, you will begin showing up in the local search results for those specific keywords.
Just getting included in the local search results – even if you don’t have a website – will propel your business listing to the first page of Google’s results for your keywords. That’s right…you can be listed on page one of Google, Bing, or Yahoo! without even having a website!
Stop Stressing Over Search Engine Optimization
If you have a website and have been struggling to figure out search engine optimization, you can relax. When you fill out your local business listing, you list your website information as well. Which means your website will show up as part of the local search results (on page one) rather than being relegated to page 20 of the natural search results. And if you use smart local advertising tactics on your site like location-specific landing pages and targeting of specific zip codes and neighborhoods or cities, you’ll quickly work your way to the top of the local search results as well.
Advertise Your Way to Profits And Leave Your Local Competition In The Dust
Many small businesses are having trouble finding new customers in today’s economy. They either don’t have a website or they have one that doesn’t work for them. Does that describe you? You know the importance of being found on the internet and of getting those searchers to call or visit you so you can make those sales. But local advertising is too expensive and too hard to measure. And so far, your internet advertising has been ineffective at best.
By adding your business to the local search engines like I described above, you can take your first step toward turning and ineffective internet advertising strategy into an effective one. When people search for you and your products or services, they will find you…then it’s up to you to convert them.
Vistaprint Coupons 2011 .
Local Customers Are Searching For You…Can They Find You?
According to AdOlogy and VistaPrint studies completed in 2009, it’s highly likely you don’t have a website for your small business. They found that between 46% and 62% of small businesses don’t have websites as part of their local internet advertising strategy. Most of the business owners interviewed said they either didn’t have enough time or enough money to devote to new internet advertising even though they realized how important it was.
If you’re part of this group, you undoubtedly recognize the importance of showing up in search results when your customers search for you. Otherwise, you wouldn’t be reading this article. And I’ve got good news for you. Showing up in internet search results and working your way to the top for specific keywords is easier now than it’s been in the past.
You Don’t Need A Website To Be Found On The Internet!
And you don’t even need a website! Although having an effective website will drastically increase your conversions, reduce repetitive customer service inquiries, and help you build a relationship with your target local audience, it isn’t an absolute necessity.
In the past, it’s been very hard and somewhat expensive to localize your internet advertising. But now all your have to do is list your business in Google Places (used to be called Google Local Business Center), Bing Local, and Yahoo! Local. And there’s a good chance these sites already have a listing for you. If so, all you need to do is ‘claim’ your listing, make sure everything is correct, and add pictures and other details to your profile.
All in all, in a matter of a few hours, you can have completed profiles that will give your customers accurate information about your business, what you sell, your store hours, your service areas, and more. In addition, by using choosing the words you use in your business name, business categories, and product descriptions carefully, you will begin showing up in the local search results for those specific keywords.
Just getting included in the local search results – even if you don’t have a website – will propel your business listing to the first page of Google’s results for your keywords. That’s right…you can be listed on page one of Google, Bing, or Yahoo! without even having a website!
Stop Stressing Over Search Engine Optimization
If you have a website and have been struggling to figure out search engine optimization, you can relax. When you fill out your local business listing, you list your website information as well. Which means your website will show up as part of the local search results (on page one) rather than being relegated to page 20 of the natural search results. And if you use smart local advertising tactics on your site like location-specific landing pages and targeting of specific zip codes and neighborhoods or cities, you’ll quickly work your way to the top of the local search results as well.
Advertise Your Way to Profits And Leave Your Local Competition In The Dust
Many small businesses are having trouble finding new customers in today’s economy. They either don’t have a website or they have one that doesn’t work for them. Does that describe you? You know the importance of being found on the internet and of getting those searchers to call or visit you so you can make those sales. But local advertising is too expensive and too hard to measure. And so far, your internet advertising has been ineffective at best.
By adding your business to the local search engines like I described above, you can take your first step toward turning and ineffective internet advertising strategy into an effective one. When people search for you and your products or services, they will find you…then it’s up to you to convert them.
Vistaprint Coupons 2011 .